A brand new website for the largest purchasing center for retail professionals in Europe.
What we did
UX & UI design
Born Digital was asked to help them with a complete design overhaul (to match their new visual identity) and a new CMS integration in Craft.
Dots and databases
Our two main challenges
We were facing two big challenges when we started working on this project. How can we turn their unique visual identity (black and white only) into a clear interface design, and how can we translate the complexity of their entire product catalog into an easy-to-use interface.
Dotting the i’s
During the exploration phase, we focussed on getting the storyline for the entire website straight during an intensive story mapping workshop. This helped us to define the UX patterns for the catalog later on.
Building the blocks
After the client validated the UX and UI design, we started developing the website. We used Craft, one of our preferred CMS systems, because of its incredible flexibility and easy-to-use interface.