TrendMiner
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Introduction
TrendMiner is a powerful technology platform that helps industrial companies turn operational data into smarter, faster decisions. Their goal? Achieve operational excellence through advanced Industrial Analytics.
But when it came to their own user interface, they were ready for a new chapter. TrendMiner wanted a complete redesign of their digital look. Something modern, user-friendly and clean. And they wanted it all seamlessly integrated into Webflow. That’s where we came in.
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Challenges
One of the main challenges was finding a visual direction that felt aligned with TrendMiner’s existing identity - without being a literal translation of their logo. The new UI didn’t have to mimic their branding, but it did need to feel like it belonged to the same world.
On top of that, the biggest task was translating complex technical content - full of numbers, charts, and code - into something that feels light, engaging, and easy to digest. To do that, we first had to truly understand the content ourselves. Only then could we craft a style that made their story both clear and enjoyable to explore.
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Design
We aimed for a calm and inviting digital experience. Clean white space paired with soft, dark-blue background created a balanced contrast - perfect for guiding users without overwhelming them.
We integrated the gradient from TrendMiner’s logo to add a sense of movement and energy. Paired with modern typefaces like DM Sans and Barlow, we struck a tone that’s both readable and full of personality.
To bring data to life, we built a unique illustrative style to present numbers, graphs and UI fragments of their platform. Instead of showing static screenshots or dry statistics, we transformed key platform elements into simplified, visual representations.
Everything was built in Webflow, giving TrendMiner full control to expand and evolve their website using our flexible component system.
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Result
The outcome is a crisp, modern and visually engaging website that reflects exactly what TrendMiner stands for - clarity in complexity. Both the client and our team are thrilled with the result: a website that tells their story in a way that’s accessible.