Select Advisory
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Introduction
Select Advisory is a strategic consultancy group specializing in guiding organizations through complex financial, operational and organizational decisions. With four complementary divisions, they offer deep expertise in strategy, optimisation, risk and operations.
They approached us in search for a brand identity that would unify their four subsidiaries under one strong brand. Born Digital created a complete branding and website experience where their expertise comes together.
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Challenges
The main challenge was to create a unified brand identity that respected the individuality of Select Advisory’s four subsidiaries. Each division needed a nod in the new logo, meaning we had to carefully balance four distinct colors that would work harmoniously together.
On the digital side, the new website had to align with the existing websites of the subsidiaries while offering flexible content blocks. The client wanted full control to easily update and manage their own content without compromising the overall design consistency.
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Design
The Select Advisory logo was crafted using elements from each subsidiary’s identity. Each segment represents one division and its color, yet all four are interconnected, symbolizing collaboration and unity. The colors were subtly harmonized to remain distinct while feeling cohesive as a single brand.
The logo shapes also provide versatile branding opportunities. They can be used individually or combined into playful patterns, often layered with photography for added depth.
For the website, we chose a clean, legible typeface that communicates information clearly while reflecting the brand’s corporate yet approachable character. A calm palette of whites and blues forms the base, with the subsidiary colors applied as accents.
Motion Graphic
Select Advisory wanted to proudly showcase how its four subsidiaries come together to share their expertise with a motion video. We animated all the individual logos to interconnect and eventually form the Select Advisory logo. The animation highlights that each division retains its expertise, while clearly communicating that their combined knowledge now resides under one unified brand.
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Result
The result is a bold branding that conveys unity while offering versatile applications. The website is fully under the client’s control. With Storyblok CMS, they can manage content and tell their own digital story.