A brand new and dynamic visual identity for the leading people services provider in Europe.
What we did
UX & UI design
Born Digital created a new visual identity, translated it into the design for its public website, and set up a design system to unify its applications.
The Spark is their logo coming to life.
Three colorful stripes start to move and light up the sky like fireworks.
SD Worx is a well-known brand in Belgium and beyond. But their static visual identity did not match their mission nor vision. We came up with a vibrant and dynamic system based on their current logo.
You're a Fireworx!
We put the brand book to practice and revamped their public website with lots of white space, a well-positioned spark, and matching interface elements.
Consistency is key.
A complete design system
The client's UX team was more than eager to adopt the new visual identity to all their digital products. So we helped them out by creating concept designs, a complete design system in Figma, and a documented guide in Zero Height.