SD Worx

A brand new and dynamic visual identity for the leading people services provider in Europe.

Client

SD Worx

What we did

Strategy
UX & UI design
Design System
Brand Design

Every month, millions of employees get in touch with one of the digital tools of the Belgian HR service provider SD Worx. Whether it's to check their payslips, book days off, or file expenses: SD Worx has them covered.
Born Digital created a new visual identity, translated it into the design for its public website, and set up a design system to unify its applications.
Launch project
The Spark is their logo coming to life.
Three colorful stripes start to move and light up the sky like fireworks.

SD Worx is a well-known brand in Belgium and beyond. But their static visual identity did not match their mission nor vision. We came up with a vibrant and dynamic system based on their current logo.

You're a Fireworx!
Public website

We put the brand book to practice and revamped their public website with lots of white space, a well-positioned spark, and matching interface elements.

Consistency is key.

A complete design system

The client's UX team was more than eager to adopt the new visual identity to all their digital products. So we helped them out by creating concept designs, a complete design system in Figma, and a documented guide in Zero Height.