INNI Group
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Visual DesignUX & UI DesignDevelopment
Introduction
INNI Group, a family-owned company, is renowned as a sustainable printing expert. With 125 experts and 130 years of experience, INNI Group is delivering high-quality print services, also focussing on security and data.
However, their previous website didn’t reflect their vision or professionalism. That’s where we stepped in to a provide a solution.
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Challenges
Since the existing logo would remain unchanged, it was essential to create a visual style that both matched the current logo and offered a fresh, innovative feel. As the client’s projects act as a business card, they needed to be showcased in an appealing and engaging way. The website had to clearly reflect the high quality of their print work.
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Design
After experimenting with various styles, we landed on a modern minimalist concept that strikes a professional yet approachable tone. Delicate (micro)animations breathe life into the design, making each page more dynamic and engaging.
To reinforce the minimalist theme, we incorporated abstract icons and slender lines. Combined with a palette of soft blues and beige hues, the website feels fresh, elegant and enjoyable to explore.
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Result
The website embodies the professionalism that mirrors the client’s high-quality services. Each page is thoughtfully designed to be both visually engaging and easy to navigate. The abstract aesthetic combines a polished, professional feel with a welcoming touch.