Horizon
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Introduction
Horizon invests in leading small- and mid-market buyout and growth funds across Europe and North America.
Leveraging the extensive network of its parent company, WorxInvest, Horizon offers investors the opportunity to join an exclusive network and benefit from collective expertise to unlock attractive investment opportunities.
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Challenges
Creating a brand for a subsidiary comes with its own set of challenges. Horizon needed to stand on its own while still feeling connected to WorxInvest.
When building the website, we had to strike a balance—making it fresh and dynamic while staying true to its calm and trustworthy nature.
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Design
For Horizon, we reimagined their website by experimenting with their existing brand colors and logo icon. The result is a fresh, elegant design that enhances their identity. The soft and vibrant color palette creates a modern feel—blue evokes trust, while yellow adds warmth and highlights key elements for a dynamic touch.
We chose Inter as the primary typography, a sleek yet highly readable font that ensures a smooth experience when navigating through the site's extensive information. The new design strikes the perfect balance between sophistication and clarity.
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Result
Our work for Horizon has been a mix of design and development, all driven by the same vision to create a timeless website. The right balance of patterns and subtle animations brings out a look that's both elegant and sophisticated.