A simple shape, endless possibilities. 

Visual identity

As the go-to for professional training and development, Mezure was in dire need of a strong visual identity and corresponding website. 

Born Digital shaped their new, recognizable brand and made sure that their users found the training they needed by creating an easy-to-navigate site.

Creating a beautiful and user-friendly interface for a mobile application that allows radio broadcasts on the go.

We came up with a solid yet fresh typographical logo and matching design system. The fragmented ‘Z’  highlights the personal approach Mezure offers for your development. A vibrant blue colour scheme was created to stand out from the competition.

websites

Strategy

UX & UI design

FOD justitie

fod-justitie

Impossible without co-creation

 Research & sketching

When On-hertz came to us, we immediately knew this would be one of the most fascinating projects of the year. On-Hertz created a prototype of what is now called Lumo. Lumo is a complete radio station in your backpack, allowing radio presenters to run an entire show from any touch-enabled laptop or iPad. 

On-Hertz asked for our help to optimise the UX (User Experience) and UI (User Interface). Not the easiest of tasks considering any mistake made because of the interface could lead to hundreds of thousands of people hearing it in on their favourite radio show.

Evidently we are no radio makers, and though some of us dable with audio in their spare time, almost all of the domain knowledge was in the client’s head. 

So to inject our design expertise to the project, we hosted several research & sketching sessions to flesh out the perfect interface. The goal was not only to make it extremely intuitive and user-friendly but also to prevent any user errors.

applications

Visual Design

On-Hertz

onhertz

Taking the compass for a spin.

A visual refresh for an established and global brand.

NATO is continuing to adapt to keep us safe in this decade and beyond.  We took NATO’s recognizable brand and shaped their message in a fresh and trustworthy microsite.

However, their solid brand could use some freshening up. And we were more than happy to show them the right direction.

A brand new microsite so NATO is ready to face tomorrow’s challenges.

We aimed to refresh NATO’s visual style without touching their strong base. Instead of introducing new visual elements, we made sure the existing ones were put to good use. Their recognizable compass became a dynamic background, and by using bold typography in combination with their blue colours, we created a solid but contemporary look and feel.

Front-end Development

CMS Integration

NATO 2030

nato2030

Content and user experience first.

Then look for the right technology to support them.

Changing your visual identity and your value proposition almost always requires a new website as well. And that’s exactly why StoryMe, one of Belgium’s finest video agencies, contacted us.

They were already convinced of our design skills, but they wanted to know if we could also provide them a smooth performaning video-heavy website and a easy to use content management system. Ofcourse we could!

A fresh and playful website backed by a solid and easy to use content management system.

Of course the website of a video-first agency like StoryMe will contain a lot of videos to showcase their work and abilities. But implementing lots of videos in different ways and still maintaining high performance and a smooth user experience is not something done easily. Once the concept of the website was clear, we decided to start with creating a proof of concept in various technology stacks to determine which solution would match the performance and flexibility that StoryMe needed.

Concept

StoryMe

storyme

The Spark is their logo coming to life.

Three colorful stripes start to move and light up the sky like fireworks.

Every month, millions of employees get in touch with one of the digital tools of the Belgian HR service provider SD Worx. Whether it's to check their payslips, book days off, or file expenses: SD Worx has them covered. 

Born Digital created a new visual identity, translated it into the design for its public website, and set up a design system to unify its applications.

A brand new and dynamic visual identity for the leading people services provider in Europe.

SD Worx is a well-known brand in Belgium and beyond. But their static visual identity did not match their mission nor vision. We came up with a vibrant and dynamic system based on their current logo.

branding

mobile apps

Design System

Brand Design

SD Worx

sd-worx

Dots and databases

Our two main challenges

Trademart is well-known as the biggest buy-in platform for retail in Europe. But while their in-store experience has been second-to-none, their old website was in desperate need of a refresh.

Born Digital was asked to help them with a complete design overhaul (to match their new visual identity) and a new CMS integration in Craft.

A brand new website for the largest purchasing center for retail professionals in Europe.

We were facing two big challenges when we started working on this project. How can we turn their unique visual identity (black and white only) into a clear interface design, and how can we translate the complexity of their entire product catalog into an easy-to-use interface.

Back-end Development

Trademart

trademart

Some new horns for their helmet.

Exploring visual styles for an established brand.

Mobile Vikings is one of Belgium’s most beloved Telecom operators. A bold brand that loves to challenge the big players, in price and in positioning

However, in the last few years their UI-design has become outdated and in dire need of a refresh. So Born Digital was asked to create a new design system for their online touchpoints. And we were more than happy to hop on their drakar!

A new & improved interface design system for the popular Belgian telecom operator.

Our goal was to stick to the Mobile Vikings’ original visual identity as much as possible. Instead of introducing new visual elements, we made sure the existing ones were used in a more dynamic and flexible way.

NATO 2030

Client

What we did

Taking the compass for a spin.
A visual refresh for an established and global brand.

Crossing the lines
 UI Design

About Born Digital

Get the latest

NATO 2030

Client

What we did

Taking the compass for a spin. A visual refresh for an established and global brand.

Crossing the lines UI Design

About Born Digital

Get the latest

Taking the compass for a spin.
A visual refresh for an established and global brand.

Crossing the lines
 UI Design