NATO 2030

A brand new microsite so NATO is ready to face tomorrow’s challenges.

Client

NATO

What we did

UX & UI design
Front-end Development
CMS Integration

NATO is continuing to adapt to keep us safe in this decade and beyond. We took NATO’s recognizable brand and shaped their message in a fresh and trustworthy microsite.
However, their solid brand could use some freshening up. And we were more than happy to show them the right direction.
Taking the compass for a spin.
A visual refresh for an established and global brand.

We aimed to refresh NATO’s visual style without touching their strong base. Instead of introducing new visual elements, we made sure the existing ones were put to good use. Their recognizable compass became a dynamic background, and by using bold typography in combination with their blue colours, we created a solid but contemporary look and feel.

Crossing the lines

UI Design

Once the new refreshed style was defined we designed the key pages for the campaign site.